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It's not What you Know. It's about Who You Know.

May 20, 2024

A recent CNBC article titled “How to get a job often comes down to one elite personal asset, and many people still don’t realize it” 

And what most people don’t realize is the power of human connection.  Multiple peer-reviewed studies have demonstrated that the # 1 predictor of career success is an open network. 

 The article also stated: “The old adage “it’s not what you know, it’s who you know” has perhaps never been more true.” 

 I am sure you have heard this phrase before. I don’t know where that phrase came from.  What I do know is that it is not very sound advice.


It’s not what you know? 

How successful will you be if you don’t have the knowledge, skills and experience to do a given job?  I would venture to say not very successful. And the person who you know who recommended you for that job did not do you any favors.  And if I was the hiring manager I doubt I would ever want  that person to recommend anyone else to me.

 It's who you know?

We all “know” a number of people. 

At Contacts Count we believe there is something missing here.  It is not only about who you know that is important BUT how well do they know you?

While you may know someone – knowing someone does not equal how well they know you.  If you asked someone to recommend you for an open position can that person describe in some detail....

What are your skills and experience?  How would they describe your character?  Can they speak to several of your key accomplishments?  What about your interests and your personal qualities.


Adopting a Positive Networker Identity is the first of the Contacts Count 8 competencies.  It can be summarized by thinking about your conversations with others as opportunities to teach them something about who you are.  AND an opportunity to learn something about who they are. 

The more the other person knows about you the easier it is for them to recommend you for job, provide advice, help you solve problems, introduce to others in their network and the list goes on.

And you can do the same for them.  We often hear our clients say but what can I give to someone who is older, more experienced than I am?  How about an article they may be interested in, help solving some technical problem they are struggling with, a recommendation for a great restaurant.

 When you learn skills, behaviors, tools and strategies that focus on teaching and giving you begin to create trust-based mutually beneficial relationships.  These are the type of relationships that will have a major impact on both your professional and personal lives.  This is that elite personal asset that many people don't even recognize.

Questions, comments, want to learn more – [email protected]





Vern Schellenger, President and CEO of Contact Count. - [email protected]

What drives me is a steadfast commitment to enriching lives through the profound power of human connection. This is where my heart truly lies, in the realm of human relationships and the transformative impact they hold. Every moment that allows me to contribute positively to another's journey fills me with immense gratitude and fuels my passion to continue to help individuals learn how to build trust-based mutually beneficial relationships.

Contacts Count is the premier coaching and training organization dedicated to helping you use the power of human connection to transform your career, business, and life.

Discover tweaks you can make to your networking approach that will help you dramatically improve your skills and reduce the time it’ll take to find that person who has the power to hire you!